Rob Benwell is an Internet phenom. A couple of years ago the then-20-year-old turned the affiliate marketing world upside-down when he released his Blogging To The Bank e-book.
Blogging To The Bank was a blueprint anyone could follow to create an empire of interlinked blogs to sell affiliate marketing products, such as those on Clickbank and Commission Junction.
Following the release of Benwell’s book, Web marketers–including an army of newcomers–went crazy churning out marketing blog after marketing blog, mostly using free services such as Google’s Blogger.
Predictably, the Web quickly filled up with (mainly) useless spam blogs or splogs. And almost as predictably, Google began deleting blogs right and left.
Practically before anyone knew what was happening, the much-hyped blogosphere came perilously close to turning into one of the Internet’s “bad” neighborhoods–a place no one wanted to go. Or at least to gaining the reputation as such.
Benwell, of course, doesn’t deserve the blame for all of that, which likely would have happened anyway. But it’s conceivable that his wildly popular little e-book helped accelerate those negative trends in blogging.
Needless to say, the methods taught in Benwell’s first Blogging To The Bank book no longer work. If you happen to get your hands on it, take my advice: Don’t even try.
When I saw that Rob Benwell was back with another Blogging To The Bank, I snorted. I figured he had just updated a few paragraphs here and there, maybe added a so-called “black hat” tip or two, and now was trying to milk a dried-up cow for a few more splashes of moohlah in the Benwell bucket.
Was I wrong.
On a friend’s recommendation, I finally forked over for Blogging To The Bank 2.0. Read all »
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